Digital Marketing Takes Center Stage
Sales and Marketing Management
FEBRUARY 8, 2021
As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview. Where to Begin?
48 
Let's personalize your content