TEST Adoptable Experience Organization 
Sales and Marketing Management
JANUARY 22, 2021
One reason for this: marketing doesn’t speak the language of business and isn’t aligned with the goals of the rest of the organization. . Modern marketers test their assumptions and optimize their campaigns. Make 2021 the year that you build an infrastructure that allows you to run more tests and run them more often. .
Sales and Marketing Management
OCTOBER 30, 2020
We sit in endless meetings, debating annual plans – or worse, a three-year strategy – without feedback from the market or the rest of the organization. The traditional marketing organization is broken. The result is poor execution and an inability to communicate marketing’s value to the rest of the organization. .
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Sales and Marketing Management
APRIL 13, 2020
Most teams are rapidly adapting to remote work environments and the adoption of technologies to facilitate more collaboration and face time. In our experience training and coaching thousands of sales professionals all over the world – this is an obvious skill that is often overlooked. The need for connection is great and simple.
Sales and Marketing Management
NOVEMBER 13, 2020
Author: Zameer Baber and Garrett Kephart As organizations consider how their operations need to change in a post-COVID world, many are rethinking how their B2B sales teams will operate as many may no longer want – or are able – to travel to meet their clients. 53% of companies plan to increase or maintain their digital spend despite COVID.
Sales and Marketing Management
MARCH 8, 2020
While the adoption of AI for B2B marketing may be nascent, I believe we will see significant progress over the next five years because of the investments being made in data and technology.”. CRM will become more predictive and the early adopters will fundamentally change the way they think about a business process, says Birnes.
Sales and Marketing Management
MAY 25, 2017
Author: Matt Keowen, Guidebook Mobile-first mandates are taking sales and marketing organizations by storm. Organizations with a distributed workforce or mobile reps are increasingly turning to apps to host their collateral – pitch decks, competitive battle cards, and one page explainers – along with other sales resources.
Sales and Marketing Management
OCTOBER 23, 2017
Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. Here’s where you start.
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