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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

Author: Kaveri Kalavath Implementing enterprise software has never been easy. And this hasn’t changed, even with software as a service (SaaS) and cloud-based technology. Adoption hurdles – Given the complexities of today’s digital landscape, it is not sufficient to provide self-service support alone, even for a simple product.

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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

Author: Kaveri Kalavath Implementing enterprise software has never been easy. This hasn’t changed, even with software as a service (SaaS) and cloud-based technology. Adoption hurdles – Given the complexities of today’s digital landscape, it is not sufficient to provide self-service support alone, even for a simple product.

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A Picture Is Worth a Thousand Words, and So Is One Great Customer Reference

Sales and Marketing Management

From farmers asking their neighbors for advice on the best cattle feed suppliers to celebrities promoting toothpaste in television commercials, another customer’s experience is a powerful endorsement. While it’s clear the influence of customers and their experiences is becoming the key to closing a deal, it’s easier said than done.

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The Sales Enablement Market Is Consolidating – and It’s a Good Thing

Sales and Marketing Management

Author: Jason Liu Sales enablement software has been around for a while now. regardless of their experience in sales, the industry or the company. As more companies realize the benefits of implementing sales enablement, the user base has changed from tech enthusiasts and early adopters to the mainstream.

Industry 104
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How to Make a Remote Sale

Sales and Marketing Management

Most teams are rapidly adapting to remote work environments and the adoption of technologies to facilitate more collaboration and face time. In our experience training and coaching thousands of sales professionals all over the world – this is an obvious skill that is often overlooked. The need for connection is great and simple.

Agenda 157
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Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

Indirect channels contribute to 49 percent of total company revenue but are provided access to devices and software at 1.4 Have a strategy in place that prioritizes high adoption rates and understanding. This method reduces risk, increases control, and improves product usability for higher adoption.

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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

After you gain experience, adopt what you’ve learned to create additional cross-functional teams. . For many skeptics, Agile is just another buzzword, or, worse, a constricting approach that may work for software development but would never work for marketing. . Don’t assign everyone to cross-functional teams to start.