Sales in a Digital World: Adopting an Omni-Channel Approach
Sales and Marketing Management
JANUARY 16, 2019
Author: Chanan Greenberg The sales landscape is shifting – customer service is becoming the most important factor for buyers, expected to surpass both product and price within three years, according to the Customers 2020 report. Despite this, nearly two-thirds of consumers believe their B2B experience is inferior to their consumer experience.
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