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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

While user adoption and change management have always been the most critical of requirements of a new software implementation, SaaS vendors know that expansion and renewals depend upon satisfied users and ROI. If these sentiments are not addressed, it can hinder adoption and ruin your company’s reputation. Covering the Bases.

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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

While user adoption and change management have always been the most critical requirements of a new software implementation, SaaS vendors know that expansion and renewals depend upon satisfied users and ROI. If these sentiments are not addressed, it can hinder adoption and ruin your company’s reputation. Covering the bases.

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The Role of Artificial Intelligence in Relevant Buyer Experiences

Sales and Marketing Management

A study from SiriusDecisions found that 81 percent of B2B buyers today make purchase decisions based on buying experience, rather than product or price. According to Showpad’s New B2B Buyer Experience report , 37 percent of buyers said that sellers provide non-applicable material. Leveraging AI to Deliver Relevant Content.

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A Failure to Launch?

Sales and Marketing Management

Sellers can personalize the workspace to refine their experiences. For announcements, organizations can link to all the right content and tools to help educate the seller, helping them understand, position and articulate the value of the new solution to prospects. Effective:? Your product launch is too important to leave to chance.

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A Picture Is Worth a Thousand Words, and So Is One Great Customer Reference

Sales and Marketing Management

From farmers asking their neighbors for advice on the best cattle feed suppliers to celebrities promoting toothpaste in television commercials, another customer’s experience is a powerful endorsement. While it’s clear the influence of customers and their experiences is becoming the key to closing a deal, it’s easier said than done.

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New Year, Same Challenge: Helping Sales Teams Break Through Their Three Biggest Roadblocks

Sales and Marketing Management

But CRM systems only work if organizations and their salespeople are willing to adopt them. . Encouraging CRM adoption is tough, especially if your sales reps are accustomed to using their own “system” for tracking and following up on leads. Provide a CRM user experience that’s actually designed for salespeople.

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How the Pandemic is Reshaping Sales and Service

Sales and Marketing Management

Still, the traditional siloed approach to sales and service created systematic discord that jeopardized customer experience (CX), shadowed cross-sell and up-sell opportunities, lowered renewals, reduced overall account value and made it difficult for sales and service teams to meet or even exceed performance goals. .