Sales and Marketing Management

OCTOBER 30, 2020

We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. Too many meetings, too many status reports, too many work items in spreadsheets rather than in tools that support modern marketing. Most marketing teams don’t test enough.

San Francisco 83

San Francisco Adoptable Factory 2014 83

Sales and Marketing Management

OCTOBER 10, 2018

The sales function is uniquely well-suited to be transformed by AI tools. In one case study, a sales group tested an AI-driven sales technology that recommended accounts, contacts and opportunities to pursue, products to focus on during sales calls and messages tailored to buyers. Why AI Is Poised to Transform Sales.

Science 127

Science Adoptable Research Humane 127

Sales and Marketing Management

NOVEMBER 13, 2020

This is one of many reasons organizations are looking to implement digital sales tools, including: Companies that appropriately adopt digital B2B sales will drive 5 times more revenue growth than their peers. Many believe that if they invest heavily in digital tools, their prospects will migrate their shopping online as well.

Experiments 71

Experiments Experience Adoptable Game 71

Sales and Marketing Management

SEPTEMBER 4, 2018

Often, the differentiator may come down to the sales rep, whose product knowledge, experience and ability to solve the customer’s problem end up being the deciding factor in turning a prospect into a customer. Not prior experience. Companies like HubSpot know that and share their experience freely with others. Sales automation.

Pedigree 88

Pedigree Hunters Rights Experiments 88

Sales and Marketing Management

MARCH 8, 2020

Technology is increasingly creating the tools your competitors are using to build new digital products and services that target and release latent demand and serve unmet needs. CRM will become more predictive and the early adopters will fundamentally change the way they think about a business process, says Birnes. Automated coaching.

Adoptable 87

Adoptable Humane Branding Collecting 87

Sales and Marketing Management

AUGUST 16, 2018

Author: Patrick Foster Emails are an incredibly effective selling tool. While your tone of voice might vary depending on your business, it’s still worth adopting a friendly, fairly informal style. Always test your results. To that end, you should always split test your emails before sending them.

Campaign 59

Campaign Branding Adoptable Industry 59

Sales and Marketing Management

OCTOBER 29, 2018

The following ideas about important marketing trends conjure up a Tom Peters quote: “Test fast, fail fast, adjust fast.”. As social media becomes more and more vital in B2B, social marketing automation tools like Edgar are becoming commonplace?—?allowing Automate for efficiency. B2B email also benefits from widespread automation.

2019 48

2019 Industry Adoptable Experiments 48