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Artificial Intelligence and the Future of B2B Sales

Sales and Marketing Management

It’s already available in software and on platforms. What might take a lifetime for a human to figure out comes naturally to AI, which triggers in on macro-level opportunities. Machine learning software can help reveal which customer profiles are hot, decreasing the amount of time salespeople have to spend figuring that out themselves.

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What Is the Cost of An Inefficient RFP Process?

Sales and Marketing Management

Organizations delay investing in new RFP software for a lot of reasons; maybe legacy systems are doing an adequate job or perhaps there’s a belief that manual RFP work and analog processes are saving the company money. Without RFP software, a company limits the collaborative potential of its team. What is the real cost of inefficiency?

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How to Make a Remote Sale

Sales and Marketing Management

Most teams are rapidly adapting to remote work environments and the adoption of technologies to facilitate more collaboration and face time. Be a human first. Logistically, test your audio, microphone, and software in advance of the meeting. These universal challenges are exacerbated by many smaller ones.

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Mindful management has never been more important

Sales and Marketing Management

The colleagues (ranging in age from 27 to 42) adopted a regular work schedule and enjoyed Wiffle ball, volleyball, card games, bonfires and karaoke nights around a piano in off hours. The Society for Human Resource Management (SHRM) surveyed more than 1,000 U.S. And we all hang out and are friends outside the office.”.

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Digital Marketing Takes Center Stage

Sales and Marketing Management

In fact, says George Westerman, senior lecturer with the MIT Initiative on the Digital Economy, because B2C marketers are well ahead of their B2B counterparts in implementing digital marketing strategies, B2B companies would be well-served adopting some B2C digital marketing techniques. It’s no longer enough to just adopt technology.