Sales and Marketing Management

NOVEMBER 13, 2020

Author: Zameer Baber and Garrett Kephart As organizations consider how their operations need to change in a post-COVID world, many are rethinking how their B2B sales teams will operate as many may no longer want – or are able – to travel to meet their clients. 53% of companies plan to increase or maintain their digital spend despite COVID.

Experiments 71

Experiments Experience Adoptable Game 71

Sales and Marketing Management

MAY 20, 2019

The company, which has been named one of the best places to work in Georgia by Georgia Trend Magazine, incorporates education, contests and incentives into its benefits program, adopting a holistic approach to helping workers be happier and healthier. For any culture to flourish, an organization must pay attention to feelings.”.

Georgia 102

Georgia Emotional Atlanta Adoptable 102

Sales and Marketing Management

DECEMBER 14, 2020

For example, we are currently conducting brain research and field studies to determine the performance of traditional static marketing content such as eBooks versus more interactive assets. To deliver training at the speed of business, organizations need to move from problem recognition to complete enable­ment rollout in weeks, not months.

Sharks 79

Sharks Raised Research Adoptable 79

Sales and Marketing Management

MARCH 8, 2020

While the adoption of AI for B2B marketing may be nascent, I believe we will see significant progress over the next five years because of the investments being made in data and technology.”. CMO research from 2019 found that 54% of B2B marketer respondents said they do not use or have not tried AI. The necessary adoption of AI.

Adoptable 87

Adoptable Humane Branding Collecting 87

Sales and Marketing Management

JUNE 16, 2017

The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption. Lesson # 2 : To define a new market, strategically address problems organizations don’t know they have.

2016 61

2016 Branding Adoptable Research 61

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. There are many ways to organize a marketing plan, but the structure that makes most sense today is a framework based on the stages of customer engagement.

Branding 76

Branding France Adoptable Raised 76

Sales and Marketing Management

OCTOBER 23, 2017

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. There are many ways to organize a marketing plan, but the structure that makes most sense today is a framework based on the stages of customer engagement.

Branding 48

Branding France Adoptable Raised 48