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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). This is why the right content is so important. An impactful content program provides the right information at the right time. It’s the kingdom.” Sweat the tactics.

France 76
article thumbnail

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). This is why the right content is so important. An impactful content program provides the right information at the right time. It’s the kingdom.” Sweat the tactics.

France 48