Sales and Marketing Management

OCTOBER 10, 2018

The sales function is uniquely well-suited to be transformed by AI tools. In one case study, a sales group tested an AI-driven sales technology that recommended accounts, contacts and opportunities to pursue, products to focus on during sales calls and messages tailored to buyers. Why AI Is Poised to Transform Sales.

Science 127

Science Adoptable Research Humane 127

Sales and Marketing Management

OCTOBER 30, 2020

We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. Too many meetings, too many status reports, too many work items in spreadsheets rather than in tools that support modern marketing. Most marketing teams don’t test enough.

San Francisco 83

San Francisco Adoptable Factory 2014 83

Sales and Marketing Management

SEPTEMBER 4, 2018

If your lead generators aren’t scheduling enough appointments or if your sellers aren’t closing deals, you can train and coach them to hit their desired outcomes—as long as you have a methodology that is fully developed, documented, tested, and refined. Use tools and technology to automate, extend and evaluate. Measure what matters.

Pedigree 88

Pedigree Hunters Rights Experience 88

Sales and Marketing Management

APRIL 16, 2017

It’s also allowed them to double down on A/B testing requirements and agile tactics driven by real-time data. A former Fortune 500 creative operations director, Debbie Kennedy says her overwhelmed team used to struggle to meet content demands before finally adopting a technology solution to help alleviate the pressure. “My

Branding 89

Branding 2016 Campaign Adoptable 89

Sales and Marketing Management

SEPTEMBER 12, 2017

Over the past 10 years, dozens of sales automation tools have emerged that enable semi-automated follow-up cadences or compile large amounts of leads. Automate A/B testing for e-commerce businesses. AI can also optimize A/B testing for e-commerce businesses, helping to understand which designs result in more conversions.

Dissection 59

Dissection Morals Rescue Adoptable 59

SalesFuel

SEPTEMBER 11, 2024

Writing for Forbes, Aytekin Tank discusses the hesitation that sellers may feel about the tool. Instead of viewing AI as a disruptor…you can see it as another powerful productivity tool to incorporate into your workflows.” One way to leverage this tool is streamlining and optimizing engagement. HubSpot’s Jay Fuchs agrees.

Adoptable 52

Adoptable Research Industry 52

Sales and Marketing Management

NOVEMBER 13, 2020

This is one of many reasons organizations are looking to implement digital sales tools, including: Companies that appropriately adopt digital B2B sales will drive 5 times more revenue growth than their peers. Many believe that if they invest heavily in digital tools, their prospects will migrate their shopping online as well.

Experience 71

Experience Experiments Adoptable Game 71