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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). In the Expand phase, think about training and adoption. Convert (knowing when the customer is ready to buy).

France 76
article thumbnail

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Capture (gaining more direct information about customers and advancing company awareness with, say, gated content such as white papers and eBooks). In the Expand phase, think about training and adoption. Convert (knowing when the customer is ready to buy).

France 48