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Peer-to-Peer Selling Is A Modern B2B Strategy for Winning Sales

Sales and Marketing Management

In response, sellers are producing more content marketing than ever to touch buyers earlier; but, ironically, they are making buyers feel more overwhelmed – and even annoyed – by the overwhelming amount of online content. As if the “content shock” weren’t exhausting enough, buyers also have more internal touchpoints to deal with.

Agenda 75
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4 Steps for Customer Experience Success

Sales and Marketing Management

Even with varying departmental agendas and priorities, delivering a superior customer experience is one thing an entire organization can get behind. There are no live-chat options and no content or FAQs available in French. CFOs need to understand that delivering a solid CX is an opportunity to drive revenue.