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In response, sellers are producing more content marketing than ever to touch buyers earlier; but, ironically, they are making buyers feel more overwhelmed – and even annoyed – by the overwhelming amount of online content. As if the “content shock” weren’t exhausting enough, buyers also have more internal touchpoints to deal with.
Even with varying departmental agendas and priorities, delivering a superior customer experience is one thing an entire organization can get behind. There are no live-chat options and no content or FAQs available in French. CFOs need to understand that delivering a solid CX is an opportunity to drive revenue.
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