Advocacy Agenda Experiments 
Sales and Marketing Management
NOVEMBER 14, 2017
Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.
Sales and Marketing Management
APRIL 13, 2017
Larger buying committees mean more agendas and opinions. It works through the following strategies: Storytelling – Peers telling their stories, business outcomes and customer experience, create quality content that beats ‘arm race’ content. He is a well-known sales and marketing executive with more than 30 years of industry experience.
Expert insights. Personalized for you.
69 
Let's personalize your content