Peer-to-Peer Selling Is A Modern B2B Strategy for Winning Sales
Sales and Marketing Management
APRIL 13, 2017
Larger buying committees mean more agendas and opinions. peers) are the “missing piece” for sellers and the reason enabling peer-to-peer selling is an industry game-changer. By centralizing customer advocacy data and linking it back to sales opportunities, all of a sudden marketers meet sales inside the sales funnel. It means 6.8
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