Peer-to-Peer Selling Is A Modern B2B Strategy for Winning Sales
Sales and Marketing Management
APRIL 13, 2017
In fact, 2016 data from CEB shows that the average buying group has increased from 5.4 Larger buying committees mean more agendas and opinions. By centralizing customer advocacy data and linking it back to sales opportunities, all of a sudden marketers meet sales inside the sales funnel. individuals to 6.8. It means 6.8
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