Peer-to-Peer Selling Is A Modern B2B Strategy for Winning Sales
Sales and Marketing Management
APRIL 13, 2017
The internet empowers buyers with more access to information, most likely 50 to 80 percent of the way through their cycle before they engage a salesperson. Larger buying committees mean more agendas and opinions. Author: Ian Levine, Chief Sales Officer, RO Innovation The modern B2B sales and marketing journey has evolved. It means 6.8
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