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Peer-to-Peer Selling Is A Modern B2B Strategy for Winning Sales

Sales and Marketing Management

APRIL 13, 2017

Larger buying committees mean more agendas and opinions. people are doing their own research, consuming vast amounts of content and hindering a consensus. By centralizing customer advocacy data and linking it back to sales opportunities, all of a sudden marketers meet sales inside the sales funnel. individuals to 6.8.

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