Peer-to-Peer Selling Is A Modern B2B Strategy for Winning Sales
Sales and Marketing Management
APRIL 13, 2017
Larger buying committees mean more agendas and opinions. Customer advocates deserve corporate ownership, enablement and focus to drive impact as they are arguably a growing company’s most valued resource. . In fact, 2016 data from CEB shows that the average buying group has increased from 5.4 individuals to 6.8. It means 6.8
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