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Larger buying committees mean more agendas and opinions. Software, sales and marketing leaders need to start thinking differently for greater sales enablement and revenue generation. By centralizing customer advocacy data and linking it back to sales opportunities, all of a sudden marketers meet sales inside the sales funnel.
Even with varying departmental agendas and priorities, delivering a superior customer experience is one thing an entire organization can get behind. Instead, companies must develop strategies to retain that customer for future engagements that ultimately lead to brand advocacy.
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