Peer-to-Peer Selling Is A Modern B2B Strategy for Winning Sales
Sales and Marketing Management
APRIL 13, 2017
Larger buying committees mean more agendas and opinions. It works through the following strategies: Storytelling – Peers telling their stories, business outcomes and customer experience, create quality content that beats ‘arm race’ content. In fact, 2016 data from CEB shows that the average buying group has increased from 5.4
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