Sales and Marketing Management

JULY 14, 2017

But as online community capabilities and offerings become more sophisticated and far reaching, they are generating tremendous amounts of customer activity data, and forward-thinking companies have begun tapping into them just as any data scientist would tap into a healthy data stream. Make your marketing campaigns better.

Advocacy 76

Advocacy Campaign Hunters Industry 76

Sales and Marketing Management

MAY 23, 2017

Define the difference between brand advocacy and social selling. Does that require some brand advocacy? You can do this by sourcing high-quality data about prospects and encouraging sales and marketing staff to work together to create campaigns that reach those prospects. Think of social media interactions as a campaign.

Advocacy 75

Advocacy Branding Campaign Parrots 75

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. People really liked the co-workers they met in the interview process.

Advocacy 91

Advocacy Arlington Phoenix Tennessee 91

Sales and Marketing Management

JULY 5, 2018

This strategy is called employee advocacy, and it’s the perfect strategy to humanize your company and demonstrate competency at the same time. Don’t be afraid to invest in social ads – Being afraid to put money into your social media campaigns is absurd. You must also have guts – and that’s what ads are all about.

Branding 74

Branding Advocacy Campaign 2018 74