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5 Ways to Jump Start Social Selling

Sales and Marketing Management

Define the difference between brand advocacy and social selling. Does that require some brand advocacy? You can do this by sourcing high-quality data about prospects and encouraging sales and marketing staff to work together to create campaigns that reach those prospects. Think of social media interactions as a campaign.

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9 Ways to Boost Your Social Media Marketing

Sales and Marketing Management

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. Pay attention to your competitors’ strategies: content marketing, SEO, influencer marketing. 1 preferred tactic. Simple language.

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Managing for peak performance in a remote worker world

Sales and Marketing Management

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. His content providers are contract workers.

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Hal Herzog's "Some We Love, Some We Hate, Some We Eat"

Animal Person

Over at Animal Rights and AntiOppression , we’ve been discussing tactics and sharing our thoughts and experiences about what works and doesn’t work when it comes to advocacy. And yet he’s perfectly content to lump himself in with the vast majority of people who claim to care about animals but act like they don’t.

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