Advocacy Campaign Software 
Sales and Marketing Management
MAY 23, 2017
Define the difference between brand advocacy and social selling. Does that require some brand advocacy? You can do this by sourcing high-quality data about prospects and encouraging sales and marketing staff to work together to create campaigns that reach those prospects. Think of social media interactions as a campaign.
Sales and Marketing Management
OCTOBER 15, 2020
Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. We’ve ramped up the number of video calls we host each day.
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