Remove Advocacy Remove Campaign Remove Tools
article thumbnail

5 Ways Sales and Marketing Teams Should Be Mining Their Online Community

Sales and Marketing Management

This chain of command indicates that while online communities were considered useful, they were not thought of as a strategic tool. With the right analytic tools you can then automate the process to get that information easily and sync it with larger marketing data warehouses. Make your marketing campaigns better. Show them how.

article thumbnail

9 Ways to Boost Your Social Media Marketing

Sales and Marketing Management

To speed up the process, you should leverage competitive analysis tools. This strategy is called employee advocacy, and it’s the perfect strategy to humanize your company and demonstrate competency at the same time. Don’t be afraid to invest in social ads – Being afraid to put money into your social media campaigns is absurd.

article thumbnail

Managing for peak performance in a remote worker world

Sales and Marketing Management

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. Technology’s role in team-building. Gift cards to the rescue.