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What’s Up with the ABA?  Part II (Some Suggestions)

10,000 Birds

In my view, the ABA should strongly consider: (1) becoming more welcoming to new birders, and (2) increasing and formalizing ABA advocacy on issues relevant to birders. * * *. The content of Birding was daunting, with detailed articles distinguishing seemingly identical birds. Young birders and new birders are not the same thing.

Advocacy 264
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Ingrid Taylar: Bridging the Divide Between Cat and Bird Lovers

10,000 Birds

She lived to contented age 19, still catching wisps of wind on her face on the balcony catio we set up for her. She’s had an enduring love for animals and nature, but it wasn’t until she volunteered at a wildlife hospital in the San Francisco Bay Area that her passion for photography merged with her environmental advocacy.

Cats 223
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5 Ways to Jump Start Social Selling

Sales and Marketing Management

Define the difference between brand advocacy and social selling. Does that require some brand advocacy? You simply need to empower your marketing department to provide sales staff with quality content they can share. Twenty percent of the content should be directly related to actual brand awareness. Answering questions.

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The Best Media are the Ones that Optimize Brand Trust

SalesFuel

And when consumers love a brand, they tend to spread the word Customer advocacy: Think about how often you look through reviews before making a purchase. 48% of consumers also want to see more content/ads featuring brands’ employees on social media. Creating a good brand experience builds trust, which leads to customer retention.

Branding 105
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Peer-to-Peer Selling Is A Modern B2B Strategy for Winning Sales

Sales and Marketing Management

In response, sellers are producing more content marketing than ever to touch buyers earlier; but, ironically, they are making buyers feel more overwhelmed – and even annoyed – by the overwhelming amount of online content. As if the “content shock” weren’t exhausting enough, buyers also have more internal touchpoints to deal with.

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9 Ways to Boost Your Social Media Marketing

Sales and Marketing Management

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. Pay attention to your competitors’ strategies: content marketing, SEO, influencer marketing. 1 preferred tactic. Simple language.

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Hal Herzog's "Some We Love, Some We Hate, Some We Eat"

Animal Person

Over at Animal Rights and AntiOppression , we’ve been discussing tactics and sharing our thoughts and experiences about what works and doesn’t work when it comes to advocacy. And yet he’s perfectly content to lump himself in with the vast majority of people who claim to care about animals but act like they don’t.

Vegan 100