Advocacy Content Research 
SalesFuel
AUGUST 16, 2024
And when consumers love a brand, they tend to spread the word Customer advocacy: Think about how often you look through reviews before making a purchase. It’s often the first place they’ll go to research a brand they’ve seen in ads that they’re interested in. It’s almost always when it’s a new brand or product/service, right?
Animal Person
AUGUST 16, 2011
Over at Animal Rights and AntiOppression , we’ve been discussing tactics and sharing our thoughts and experiences about what works and doesn’t work when it comes to advocacy. The research, much of the time, doesn’t support the conventional wisdom (which is not to say the case is closed on any issue).
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Sales and Marketing Management
APRIL 13, 2017
In response, sellers are producing more content marketing than ever to touch buyers earlier; but, ironically, they are making buyers feel more overwhelmed – and even annoyed – by the overwhelming amount of online content. As if the “content shock” weren’t exhausting enough, buyers also have more internal touchpoints to deal with.
Sales and Marketing Management
JULY 5, 2018
According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic. Simple language.
Sales and Marketing Management
JANUARY 16, 2020
Research recently released from Gartner revealed that overwhelmed B2B buyers face a crisis of confidence as they increasingly struggle to make large-scale purchase decisions. In fact, Gartner research shows that 89% of customers report encountering high-quality information during the purchase process. the purchase process.
Sales and Marketing Management
JUNE 22, 2020
In a blog post about pricing in the pandemic for marketing research firm Forrester SiriusDecisions, Lisa Singer says companies trying to rebound from the disruption of the COVID-19 pandemic must look for opportunities to offer low-cost or free offerings. “You Content check. These are anything but normal circumstances.
Sales and Marketing Management
JANUARY 16, 2020
Research recently released from Gartner revealed that overwhelmed B2B buyers face a crisis of confidence as they increasingly struggle to make large-scale purchase decisions. In fact, Gartner research shows that 89% of customers report encountering high-quality information during the purchase process. the purchase process.
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