SalesFuel

AUGUST 16, 2024

And when consumers love a brand, they tend to spread the word Customer advocacy: Think about how often you look through reviews before making a purchase. It’s often the first place they’ll go to research a brand they’ve seen in ads that they’re interested in. It’s almost always when it’s a new brand or product/service, right?

Branding 105

Branding Advocacy Research Raised 105

Sales and Marketing Management

JULY 5, 2018

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic. Simple language.

Branding 74

Branding Advocacy Campaign 2018 74

Sales and Marketing Management

JANUARY 16, 2020

Research recently released from Gartner revealed that overwhelmed B2B buyers face a crisis of confidence as they increasingly struggle to make large-scale purchase decisions. In fact, Gartner research shows that 89% of customers report encountering high-quality information during the purchase process. the purchase process.

Advocacy 77

Advocacy Research Adoptable Groups 77

Sales and Marketing Management

APRIL 13, 2017

In response, sellers are producing more content marketing than ever to touch buyers earlier; but, ironically, they are making buyers feel more overwhelmed – and even annoyed – by the overwhelming amount of online content. As if the “content shock” weren’t exhausting enough, buyers also have more internal touchpoints to deal with.

Advocacy 75

Advocacy Agenda Industry 2016 75

Sales and Marketing Management

JANUARY 16, 2020

Research recently released from Gartner revealed that overwhelmed B2B buyers face a crisis of confidence as they increasingly struggle to make large-scale purchase decisions. In fact, Gartner research shows that 89% of customers report encountering high-quality information during the purchase process. the purchase process.

Advocacy 62

Advocacy Research Adoptable Groups 62

Sales and Marketing Management

JUNE 22, 2020

In a blog post about pricing in the pandemic for marketing research firm Forrester SiriusDecisions, Lisa Singer says companies trying to rebound from the disruption of the COVID-19 pandemic must look for opportunities to offer low-cost or free offerings. “You Content check. These are anything but normal circumstances.

Columbus 77

Columbus Advocacy Research Farming 77

Animal Person

AUGUST 16, 2011

Over at Animal Rights and AntiOppression , we’ve been discussing tactics and sharing our thoughts and experiences about what works and doesn’t work when it comes to advocacy. The research, much of the time, doesn’t support the conventional wisdom (which is not to say the case is closed on any issue).

Vegan 100

Vegan Morals Pit Bulls Advocacy 100