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Birders: A Documentary Short Film Review

10,000 Birds

A little over a half-hour in length, Birders (not to be confused with another Netflix release, Birders: The Central Park Effect or the The Birders , a documentary about Colombian birds and birding) is a film of quiet advocacy that says a lot visually and through the words of its passionate participants.

Advocacy 268
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4 Steps for Customer Experience Success

Sales and Marketing Management

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.

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Settlement Forces Animal Research Facilities to Disclose More

Critter News

Animal research facilities will be required to disclosee more information online about their experiments under a court settlement signed Wednesday by the Humane Society of the United States and the Agriculture Department. I worry it won't pass the DC district court for some wacky reason. I don't like to celebrate until I'm sure of something.

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On "Animal Activism"

Animal Person

I've used the term "animal activism" lately as an experiment. With more than 2 million members across the globe, PETA is the largest animal advocacy group and comparable in size to the human rights organization, Amnesty International. First, note that now PeTA is an "animal advocacy group." But that's not the telling item.

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"Creature Quotes" Is Here!

Animal Person

This compilation is particularly important for people who believe in God and whose advocacy has religion or faith or spirituality as a component. I'm reminded of Amy Gutman's Introduction to J.M. Costello does not answer these questions in her lectures, because they are too philosophical for the immediate task at hand.

Advocacy 100
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The Best Media are the Ones that Optimize Brand Trust

SalesFuel

Creating a good brand experience builds trust, which leads to customer retention. And when consumers love a brand, they tend to spread the word Customer advocacy: Think about how often you look through reviews before making a purchase. It’s almost always when it’s a new brand or product/service, right?

Branding 105
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On the Vegan "Diet"

Animal Person

If PCRM can get more people to try a "vegan diet" for 21 days as suggested, which is what in my experience used to be called "strict vegetarianism" (and which is no better), that's an actual decrease in animal use for those people. They're not saying, "try veganism for 21 days." If they did that, they'd most certainly get pounced on.

Vegan 100