Sales and Marketing Management

NOVEMBER 14, 2017

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.

Experience 69

Experience Experiments Branding Advocacy 69

Animal Person

MAY 23, 2009

I've used the term "animal activism" lately as an experiment. With more than 2 million members across the globe, PETA is the largest animal advocacy group and comparable in size to the human rights organization, Amnesty International. First, note that now PeTA is an "animal advocacy group." daily, in the blogosphere.

Animal Advocacy 100

Animal Advocacy Animal PETA Advocacy 100

Animal Person

AUGUST 12, 2009

However, there's a context here, and that context is that the message is coming from an organization that focuses on the science angle of our use of sentient nonhumans (i.e., Though the health argument isn't ironclad and I wouldn't want to make it the center of my advocacy, I have to remember who the messenger is here and what the context is.

Vegan 100

Vegan Advocacy Campaign Vegetarian 100

Animal Person

JULY 23, 2009

Books are obvious opportunities for advocacy and vegan education. All kinds of things happen during the writing process because it is organic. In my experience, the biggest problem for prospective authors is that they don't know who their audience is and they say "everybody should read my book and can benefit from it."

Vegan 100

Vegan Advocacy Animal Rights Animal 100

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. The shift to WFH. Like Phone2Action, businesses across the U.S.

Advocacy 91

Advocacy Arlington Phoenix Tennessee 91

Sales and Marketing Management

JANUARY 16, 2020

Gartner reports that 77% of B2B buyers rate their purchase experience as extremely complex or difficult, and that 95% of buying groups revisit decisions at least once as new information emerges. The most successful organizations today aren’t solving for a sales problem, they’re solving for a human problem,” says Adamson.

Advocacy 77

Advocacy Research Adoptable Groups 77

Sales and Marketing Management

JUNE 22, 2020

Forrester SiriusDecisions research has shown that previous experience with a company is by far the biggest driver for purchasing one offering over another. The trust your organization has with your customers is equity that should be nurtured now more than ever before. Ensure your pricing rewards your loyal customers.

Columbus 77

Columbus Advocacy Research Farming 77