Sales and Marketing Management

NOVEMBER 14, 2017

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.

Experience 69

Experience Experiments Branding Advocacy 69

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. We’ve ramped up the number of video calls we host each day.

Advocacy 91

Advocacy Arlington Phoenix Tennessee 91

Sales and Marketing Management

APRIL 13, 2017

Software, sales and marketing leaders need to start thinking differently for greater sales enablement and revenue generation. It works through the following strategies: Storytelling – Peers telling their stories, business outcomes and customer experience, create quality content that beats ‘arm race’ content.

Advocacy 75

Advocacy Agenda Industry 2016 75