Peer-to-Peer Selling Is A Modern B2B Strategy for Winning Sales
Sales and Marketing Management
APRIL 13, 2017
people are doing their own research, consuming vast amounts of content and hindering a consensus. Software, sales and marketing leaders need to start thinking differently for greater sales enablement and revenue generation. In fact, 2016 data from CEB shows that the average buying group has increased from 5.4 individuals to 6.8.
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