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Buyers To Sellers: ‘It’s Not You, It’s Me’

Sales and Marketing Management

Research recently released from Gartner revealed that overwhelmed B2B buyers face a crisis of confidence as they increasingly struggle to make large-scale purchase decisions. In fact, Gartner research shows that 89% of customers report encountering high-quality information during the purchase process. the purchase process.

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Buyers To Sellers: ‘It’s Not You, It’s Me’

Sales and Marketing Management

Research recently released from Gartner revealed that overwhelmed B2B buyers face a crisis of confidence as they increasingly struggle to make large-scale purchase decisions. In fact, Gartner research shows that 89% of customers report encountering high-quality information during the purchase process. the purchase process.

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9 Ways to Boost Your Social Media Marketing

Sales and Marketing Management

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. According to the same research, the average B2B organization is present on six social media channels. 1 preferred tactic.

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Pricing challenges posed by a pandemic

Sales and Marketing Management

In a blog post about pricing in the pandemic for marketing research firm Forrester SiriusDecisions, Lisa Singer says companies trying to rebound from the disruption of the COVID-19 pandemic must look for opportunities to offer low-cost or free offerings. “You And a lot of people didn’t know they needed those tools.

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The Feather Thief: A Book Review

10,000 Birds

Johnson is not a birder or a naturalist; he was fly fishing to get his mind off the stress of working on the List Project, an advocacy organization he founded to aid Iraqis who had helped the U.S. The skins were invaluable tools for ornithological, ecological, environmental research. And, well researched.

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A Connecticut Yankee Goes to Washington: Senator George P. McLean, Birdman of the Senate

10,000 Birds

conservation legislation and regulation, a tool used to protect birds from irresponsible hunting, industrial intrusion and incidental take, habitat loss and pollution, and to encourage best practices by everyone, from birders to corporations. .” It has become the cornerstone of U.S.