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4 Steps to Better Strategic Content Development

Sales and Marketing Management

Author: Rilind Elezaj Everything starts with content. If your content development strategy is right from the beginning, the rest will follow. Things have changed, and today your content will not rank high just because it is SEO friendly. The quality of the content determines the feedback you will receive. Set your goals.

Agenda 63
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4 Steps for Customer Experience Success

Sales and Marketing Management

Even with varying departmental agendas and priorities, delivering a superior customer experience is one thing an entire organization can get behind. There is good reason for this – customers are increasingly selective when it comes to the brands they do business with and will not tolerate a poor experience.

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Too Long.Too Boring.Too Many Distractions

Sales and Marketing Management

These events are major revenue sources for organizers and important opportunities for marketers to build brand awareness and generate new opportunities for their businesses. The perfect agenda, content and presenters are meaningless without the ability to connect (and stay connected) with no technical problems.

Agenda 54
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5 Ways to Effectively Use Email Banner Communications

Sales and Marketing Management

Consider using your email banners to link to a new piece of content that is both educational and entertaining. In doing so, you keep the body of your email concise (and therefore more likely to be read), while still providing awareness to other key agendas. Or, include holiday wishes or info on a charity you share proceeds with.

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Here's What Marketers Want From Their Media Investment

SalesFuel

According to the IAB research, the top interests are: New customers 62% Increased brand equity 42% Better media efficiency 39% New customers Its no secret that profit margins have been squeezed in the years following the COVID-19 pandemic. On the other hand, only around 20% of marketers will increase their brand advertising.