Sales and Marketing Management

NOVEMBER 14, 2017

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017.

Experiments 69

Experiments Experience Branding Advocacy 69

Sales and Marketing Management

FEBRUARY 8, 2021

These events are major revenue sources for organizers and important opportunities for marketers to build brand awareness and generate new opportunities for their businesses. The perfect agenda, content and presenters are meaningless without the ability to connect (and stay connected) with no technical problems. Here’s how we did it.

Agenda 54

Agenda Campaign Rescue Branding 54

Sales and Marketing Management

AUGUST 29, 2018

These exclusive experiences provide employees with a unique, hands-on opportunity to redeem for trending products, carefully selected just for them. Recognition spreads like wildfire through an organization, as employees continue to talk about their unforgettable experience. These events are certainly worth a social media post, right?

Agenda 61

Agenda Experiments Experience Branding 61

Sales and Marketing Management

JULY 2, 2018

Content that will boost sales might be inferior in brand awareness. The main agenda of creating content is to increase the time people spend on the content, increase page viewership and influence their behavior. In the process, you will experience obstacles and trials. Different content appeals to different goals and audience.

Agenda 63

Agenda Adoptable Branding Rights 63