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Too Long.Too Boring.Too Many Distractions

Sales and Marketing Management

Author: Dario Priolo and Jeff Myers Last year presented unthinkable challenges to marketers and event organizers. These events are major revenue sources for organizers and important opportunities for marketers to build brand awareness and generate new opportunities for their businesses. Event organizers swiftly pivoted.

Agenda 54
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4 Steps for Customer Experience Success

Sales and Marketing Management

Author: Irina Jakovleva Building a business cemented in the customer experience is table stakes in today’s connected economy for both B2B and B2C organizations. This organization-wide obsession with CX starts from the top down – and not just from the CMO (who in many cases is tasked with “owning” the customer experience).

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Social media can elevate your reward events

Sales and Marketing Management

Organizations should consider hosting on-site, interactive recognition events. They make employees feel valued, and renew their sense of commitment to the organization, while empowering them to set new goals for themselves. Can a company ask for better organic, employee-driven exposure? Minding millennials.

Agenda 61
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4 Steps to Better Strategic Content Development

Sales and Marketing Management

Strategic content is well organized, targeted and well managed. Content that will boost sales might be inferior in brand awareness. The main agenda of creating content is to increase the time people spend on the content, increase page viewership and influence their behavior. Stick to your niche.

Agenda 63
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5 Ways to Effectively Use Email Banner Communications

Sales and Marketing Management

Author: Cherryl Pressley The efficacy of email marketing is clear, with 73% of in-house marketers globally saying it provides their organizations strong ROI. In doing so, you keep the body of your email concise (and therefore more likely to be read), while still providing awareness to other key agendas. Strengthen Internal Unity.