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4 Steps to Better Strategic Content Development

Sales and Marketing Management

If your content development strategy is right from the beginning, the rest will follow. The key to producing top-notch content is adopting strategies that will work and deliver the required results. With the right goal, you will find the right contact strategy to apply. Author: Rilind Elezaj Everything starts with content.

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4 Steps for Customer Experience Success

Sales and Marketing Management

If a vast majority of marketers consider CX to be their secret sauce in winning and maintaining loyal customers, they need to make sure they have the right strategies in place to align all areas of the business to meet the needs of every customer at every touch point. What About the Post-Purchase Experience?

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5 Ways to Effectively Use Email Banner Communications

Sales and Marketing Management

In doing so, you keep the body of your email concise (and therefore more likely to be read), while still providing awareness to other key agendas. You can reinforce your branding by making your logo a focal point within the banner, or use colors that either complement your brand colors or contrast against it.