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Even with varying departmental agendas and priorities, delivering a superior customer experience is one thing an entire organization can get behind. There is good reason for this – customers are increasingly selective when it comes to the brands they do business with and will not tolerate a poor experience.
Content that will boost sales might be inferior in brand awareness. The main agenda of creating content is to increase the time people spend on the content, increase page viewership and influence their behavior. With the right goal, you will find the right contact strategy to apply. Stick to your niche. Ask for feedback from them.
But, while many teams are sending emails, they’re not all maximizing it as a marketing tool. In doing so, you keep the body of your email concise (and therefore more likely to be read), while still providing awareness to other key agendas. People think of them as a sales tool for converting customers. Strengthen Internal Unity.
According to the IAB research, the top interests are: New customers 62% Increased brand equity 42% Better media efficiency 39% New customers Its no secret that profit margins have been squeezed in the years following the COVID-19 pandemic. On the other hand, only around 20% of marketers will increase their brand advertising.
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