Sales and Marketing Management

FEBRUARY 8, 2021

The perfect agenda, content and presenters are meaningless without the ability to connect (and stay connected) with no technical problems. Craft the Agenda — Then Slash It in Half. Initially, we drafted an agenda that looked like a traditional in-person event. Here’s how we did it. Our audience consisted of two segments.

Agenda 54

Agenda Campaign Rescue Branding 54

Sales and Marketing Management

FEBRUARY 22, 2021

While this approach was great for building out our video content library, we needed to adjust in order to keep our audience engaged. In April, we changed the agenda to focus on remote tech operations. This generated an uptick in prospects that downloaded our content and became leads for our BDR team to contact later.

2020 71

2020 Industry Campaign 2019 71

SalesFuel

JANUARY 31, 2025

For example, they continue to seek ways to measure cross-channel media campaigns (46%). Behavioral ads will top the agenda for 46% of marketers. Keep in mind that Viamedia TV analysts expect AI-generated content such as video to become popular. And they are always thinking about reach and frequency (36%).

Branding 59

Branding Agenda Campaign Research 59