Sales and Marketing Management

FEBRUARY 8, 2021

Author: Dario Priolo and Jeff Myers Last year presented unthinkable challenges to marketers and event organizers. In all situations, we would get some promotional exposure, an opportunity to present on a topic for 30 or 45 minutes, answer some questions, and usually receive the registration list. Sadly, the results were abysmal.

Agenda 54

Agenda Campaign Rescue Branding 54

Sales and Marketing Management

FEBRUARY 22, 2021

In April, we changed the agenda to focus on remote tech operations. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event. Lessons learned: Just as our company was ramping up live webinars, so was every other tech company.

2020 71

2020 Industry Campaign 2019 71

SalesFuel

JANUARY 31, 2025

Between supply shortages and ever-present inflation, every business owner is looking for a way to improve. For example, they continue to seek ways to measure cross-channel media campaigns (46%). Behavioral ads will top the agenda for 46% of marketers. Adding new customers is one of the fastest ways to bring in more revenue.

Branding 59

Branding Agenda Campaign Research 59