Now Is the Right Time to Build a Hybrid B2B Sales and Marketing Team
Sales and Marketing Management
JUNE 17, 2020
Shared agendas and goals increase collaboration. I’m a marketer myself, but let’s not kid ourselves: Now is not the time to build out your library of buyer personas or to launch a grandiose, top-of-funnel campaign. While marketing has always been expected to support sales, it has its own agenda, metrics and mindset, too.
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