Sales and Marketing Management

JUNE 17, 2020

Shared agendas and goals increase collaboration. I’m a marketer myself, but let’s not kid ourselves: Now is not the time to build out your library of buyer personas or to launch a grandiose, top-of-funnel campaign. While marketing has always been expected to support sales, it has its own agenda, metrics and mindset, too.

Agenda 71

Agenda Rights Raleigh Collecting 71

10,000 Birds

MARCH 14, 2011

If you wrote to Tennessee in the 10,000 Birds campaign this winter, you can cut and paste your letter, changing “Tennessee&# to “Kentucky.&# For my new book, due out in 2012 from Houghton Mifflin Harcourt, I’ve been researching sandhill crane hunting. Or These Blasts From The Past What’s In A Name?

2011 263

2011 Kentucky Tennessee Hunting 263

SalesFuel

JANUARY 31, 2025

According to the IAB research, the top interests are: New customers 62% Increased brand equity 42% Better media efficiency 39% New customers Its no secret that profit margins have been squeezed in the years following the COVID-19 pandemic. For example, they continue to seek ways to measure cross-channel media campaigns (46%).

Branding 59

Branding Agenda Campaign Research 59