The Shifting Sands of Selling Tech
Sales and Marketing Management
FEBRUARY 22, 2021
In April, we changed the agenda to focus on remote tech operations. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event. Lessons learned: Just as our company was ramping up live webinars, so was every other tech company.
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