Agenda Campaign Strategy 
Sales and Marketing Management
FEBRUARY 22, 2021
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. In April, we changed the agenda to focus on remote tech operations. We’ve added to our mix of strategies an online swag store hosted through Shopify.
Sales and Marketing Management
JUNE 17, 2020
Shared agendas and goals increase collaboration. I’m a marketer myself, but let’s not kid ourselves: Now is not the time to build out your library of buyer personas or to launch a grandiose, top-of-funnel campaign. While marketing has always been expected to support sales, it has its own agenda, metrics and mindset, too.
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