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In April, we changed the agenda to focus on remote tech operations. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event. In closing, demand gen tactics and tools keep changing.

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For example, they continue to seek ways to measure cross-channel media campaigns (46%). Behavioral ads will top the agenda for 46% of marketers. And 19% report that only have group subscriptions to these tools. Efficiency As brands monitor their spending and ROI, theyll be measuring their investments through multiple lenses.

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