Agenda Campaign Webinar 
Sales and Marketing Management
FEBRUARY 22, 2021
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Since the beginning of the year, we’d been conducting 45-minute webinars with our product team and partners to discuss our platform and customer pain points in IT operations.
Sales and Marketing Management
FEBRUARY 8, 2021
They also added additional webinars to their sponsorship inventory to generate badly needed revenue. In total, we sponsored five virtual trade shows and six webinars. Dedicated webinar sponsorships and presentations proved to be a bit more effective. Craft the Agenda — Then Slash It in Half. It seemed like a good deal.
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