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The quest for more purposeful meetings

Sales and Marketing Management

Sperstad : Twenty-four months ago, Dale Hudson, the knowledge and events director for IMEX, and I were talking about how we’ve seen so much perfection and discussion around strategic meetings management and all of the logistics of how to create experiences. Do you feel too many offsites are cramming their agendas too full?

Agenda 76
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5 Trends That Will Transform Meetings

Sales and Marketing Management

This is having a transformative influence on how we approach the group meeting experience in 2020 and beyond.”. Conference attendees in 2020 increasingly average in age from 30 to 45 years. Wanderlust and the desire to explore and discover is a flourishing element of meeting agendas in 2020. Trend 5: Get out and explore.

2020 48
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article thumbnail

The quest for more purposeful meetings

Sales and Marketing Management

Sperstad : Twenty-four months ago, Dale Hudson, the knowledge and events director for IMEX, and I were talking about how we’ve seen so much perfection and discussion around strategic meetings management and all of the logistics of how to create experiences. Do you feel too many offsites are cramming their agendas too full?

Agenda 48
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The quest for more purposeful meetings

Sales and Marketing Management

Sperstad : Twenty-four months ago, Dale Hudson, the knowledge and events director for IMEX, and I were talking about how we’ve seen so much perfection and discussion around strategic meetings management and all of the logistics of how to create experiences. Do you feel too many offsites are cramming their agendas too full?

Agenda 48
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Too Long.Too Boring.Too Many Distractions

Sales and Marketing Management

When it came time to plan our own virtual user conference in December, we were determined to avoid the mistakes we experienced firsthand. The perfect agenda, content and presenters are meaningless without the ability to connect (and stay connected) with no technical problems. Craft the Agenda — Then Slash It in Half.

Agenda 54
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The Shifting Sands of Selling Tech

Sales and Marketing Management

In April, we changed the agenda to focus on remote tech operations. In 2019, conferences and tradeshows represented a significant percentage of our lead generation outcomes. As marketers, we need to take risks and experiment with new tactics while striving for continual improvement of everything that we do. Virtual Events.

2020 71