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The Shifting Sands of Selling Tech

Sales and Marketing Management

In April, we changed the agenda to focus on remote tech operations. In 2019, conferences and tradeshows represented a significant percentage of our lead generation outcomes. While this approach was great for building out our video content library, we needed to adjust in order to keep our audience engaged. Virtual Events.

2020 71
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The quest for more purposeful meetings

Sales and Marketing Management

SMM: When you talk about more purposeful meetings, are you saying we need to increase the human element and have less focus on business results? What we’re offering is another perspective and lens to look at what we’re doing and really focus on the human aspect of how people connect so they have a deeper meaning.

Agenda 76
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article thumbnail

The quest for more purposeful meetings

Sales and Marketing Management

SMM: When you talk about more purposeful meetings, are you saying we need to increase the human element and have less focus on business results? What we’re offering is another perspective and lens to look at what we’re doing and really focus on the human aspect of how people connect so they have a deeper meaning.

Agenda 48
article thumbnail

The quest for more purposeful meetings

Sales and Marketing Management

SMM: When you talk about more purposeful meetings, are you saying we need to increase the human element and have less focus on business results? What we’re offering is another perspective and lens to look at what we’re doing and really focus on the human aspect of how people connect so they have a deeper meaning.

Agenda 48