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It’s easy and tempting to simply repeat the general format and agenda of past meetings. Regardless of which approach you take, the theme should play a central role in content development and motivational speaker selection – to ensure consistency and create a cohesive event. Secret 3: Set the agenda early.
The three-day agenda combined information sharing, skills development, team workshops and fun, which I’m sure sounds pretty familiar. The event was a culmination of thorough planning and conscious decisions about the learning objectives, content, fun and logistics. We recently completed our sales kickoff at InsideView.
In response, sellers are producing more content marketing than ever to touch buyers earlier; but, ironically, they are making buyers feel more overwhelmed – and even annoyed – by the overwhelming amount of online content. As if the “content shock” weren’t exhausting enough, buyers also have more internal touchpoints to deal with.
In the coming years, look for companies to better use technology to crowdsource more of their readiness content. To do this effectively, they’ll need tools that make it easy for reps to share their knowledge through video, and turn the video into centrally accessible, searchable learning content. Emphasis on communication modalities.
Personalize your outreach in a way that offers research, and strive to add value to the prospect through tailoring, but be sure to side-step a conversation that mirrors how you and friends talk over a Friday night beer. Tricking prospects through communicating one agenda but switching to an alternative is the quickest way to erode rapport.
According to the IAB research, the top interests are: New customers 62% Increased brand equity 42% Better media efficiency 39% New customers Its no secret that profit margins have been squeezed in the years following the COVID-19 pandemic. Behavioral ads will top the agenda for 46% of marketers. Meanwhile, linear TV captures 13.7%
Many organizations use the first month of the calendar year to develop and set an agenda. Or you could be setting out the research advances youd like the team to achieve. Promotions Few employees are content to do the same job year after year. Are you improving motivation through communication? Team motivation is high.
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