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For a Great Sales Kickoff, Think Beyond the Meeting

Sales and Marketing Management

Here are ways companies can embrace and enhance the entire sales kickoff process and deliver greater value – by setting a well-planned agenda, keeping multiple audiences in mind, delivering pre- and post-work, and more. . Everything from food, to venue, to training, content and entertainment should be included in sales kickoff surveys. .

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8 Sales Enablement Predictions for 2018

Sales and Marketing Management

In the coming years, look for companies to better use technology to crowdsource more of their readiness content. To do this effectively, they’ll need tools that make it easy for reps to share their knowledge through video, and turn the video into centrally accessible, searchable learning content. Emphasis on communication modalities.

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