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The Shifting Sands of Selling Tech

Sales and Marketing Management

In April, we changed the agenda to focus on remote tech operations. While the topic is always important (our event on “patch management” was an unexpected winner last spring), a vibrant speaker with viral influence can boost registrations and post-event downloads. Virtual Events. In closing, demand gen tactics and tools keep changing.

2020 71
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The quest for more purposeful meetings

Sales and Marketing Management

Sperstad : Twenty-four months ago, Dale Hudson, the knowledge and events director for IMEX, and I were talking about how we’ve seen so much perfection and discussion around strategic meetings management and all of the logistics of how to create experiences. Do you feel too many offsites are cramming their agendas too full?

Agenda 76
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article thumbnail

The quest for more purposeful meetings

Sales and Marketing Management

Sperstad : Twenty-four months ago, Dale Hudson, the knowledge and events director for IMEX, and I were talking about how we’ve seen so much perfection and discussion around strategic meetings management and all of the logistics of how to create experiences. Do you feel too many offsites are cramming their agendas too full?

Agenda 48
article thumbnail

The quest for more purposeful meetings

Sales and Marketing Management

Sperstad : Twenty-four months ago, Dale Hudson, the knowledge and events director for IMEX, and I were talking about how we’ve seen so much perfection and discussion around strategic meetings management and all of the logistics of how to create experiences. Do you feel too many offsites are cramming their agendas too full?

Agenda 48